The Moncler shopping experience seeks to combine the two main tenets that have always been core to the brand. Firstly, Moncler strives to deliver absolute elegance through a focus to design every detail with a modern and urban aesthetic. Moncler also seeks comfort and practicality at all times - a warm and embracing atmosphere dominates through the use of natural and rustically imperfect materials. The Gilles & Bossier Studio has collaborated with Moncler to create unique retail spaces positioned in international high-end boutiques, and the world's most sophisticated ski resorts. Each store is defined by a series of sumptuous details: oak is used for both floors and ceilings, whilst irregular French paneling carved with intricate detail adorns the walls.